MUNICH, Germany — July 29, 2025 — Bragi today announced that it is working with OpenAI to bring generative-AI features to headphones and other audio products. Leveraging Bragi’s AI Audio Platform, audio brands can quickly deploy OpenAI-powered voice interfaces and AI-enhanced user experiences across their product portfolios. Bragi will launch its OpenAI-powered audio app,
Chat AI, in Summer 2025. Designed specifically for headphones, ChatAI is part of a growing suite of generative-AI audio apps built by Bragi to deliver seamless, audio-first user experiences. With a single press or by using a hotword, users can launch an OpenAI model to take notes or access information. These apps give headphone brands a clean, intuitive way to create experiences that are personal, fast, and frictionless, helping their products stand out in a crowded market. “By combining Bragi’s proven audio-platform expertise with OpenAI, we aim to drive meaningful innovation for audio brands and the wider industry,” said Nikolaj Hviid, CEO of Bragi. “We look forward to expanding the possibilities of AI-enabled audio products as we continue building on our work with OpenAI.”
Demo & Availability: For an exclusive demonstration of Bragi’s AI-powered audio solutions, email contact@bragi.com. For additional information, visit
https://www.bragi.com/.
About Bragi: Bragi is the inventor of the True Wireless Stereo (TWS) category and an early pioneer in smart audio. Now, Bragi is working with leading brands like Bose, Qualcomm, Skullcandy, Noise, Breggz, and others through strategic collaborations to enable their next-generation audio experiences. Their AI Audio Software Platform is designed to deliver fast, convenient access to voice assistants, premium streaming, and context-aware product interactions. With over a decade of experience in embedded systems and audio AI, Bragi remains at the forefront of innovation, consistently pushing the boundaries of what audio devices can do. Combining cutting-edge technology with user-focused design, Bragi helps partners deliver intuitive, high-value experiences to consumers around the world.
