Bragi at CES Asia for the first time
9. June 2017
China is a critical driver for global technology and CES Asia is the premier event for the consumer technology industry, showcasing to full breadth and depth on innovation in the Asian marketplace. We collaborated with one of Asia’s leading retailers and distributors Leader Radio Technologies (LRT) which had a perfectly placed location in the middle of the floor with an innovative Bragi display.
Having attend CES in Las Vegas our team had an idea of what to expect but on arrival at seeing the huge multi building conference centre it was soon realised that this would be a very different experience.
“The future is wireless and the wearable market is exploding.”
“The future is wireless and the wearable market is exploding.” said our CEO Nikolaj Hviid as he spoke about Bragi’s opportunity to launch The Dash Pro in Asia at CES. Nikolaj spoke to the many media representatives along with a Chinese host that would present The Dash Pro and the Bragi vision in the local tongue. It was a busy schedule throughout the day but the media weren’t disappointed as Nikolaj and the Chinese host made themselves available for multiple presentation and interviews.
All in all, it was a very exciting event and huge learning experience for our team, as we look to shape our vision for the entire world.
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