Bragi Cookie Policy


Last Updated November 15, 2015


A. Cookie Policy

Our web sites ( including any subsites, but also emails sent to you, together referred to as "Sites") use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage. We will refer to these cookies and similar technologies simply as “Cookies” for the remainder of this policy. We use Cookies to ensure that we give our visitors the best possible experience by providing personalized information, remembering your marketing and product preferences, and helping you obtain the right information.

Where we use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information, the Privacy Policy will apply in addition to this Cookie Policy.


B. What are Cookies?

Cookies are small files – usually consisting of letters and numbers – placed on your computer, tablet, phone, or similar device, when you use that device to visit a Site. Cookies are widely used by Site owners to make their websites operate, work more efficiently, and provide analytic information.

These are the different types of Cookies we use on our Site:

– Performance Cookies. 
These Cookies are required for the operation of our Site (for example, to use a shopping cart). They enable you to move around the Sites and use their features. Disabling these Cookies will encumber the Sites’ performance and may make certain features and services unavailable.

– Analytical and performance Cookies. 
These Cookies allow us to analyse activities on our Sites in order to improve and optimize the way our Sites work. For example, we may use these types of Cookies to ensure that visitors can easily find the information they are looking for on our Sites. One way we do this is to recognize and count the number of visitors and see how they move around our Site when they are using it. Analytics cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Sites’ content for those who engage with our advertising.

– Functionality Cookies.
These Cookies are used to recognize you when you return to our Sites. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).

– Advertising Cookies. 
These Cookies record your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. One purpose of this is to help make the content displayed on our Sites more relevant to you. Another purpose is to allow us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to your apparent interests. When we and our service providers do so, this also involves partners such as publishers, data management platforms, and demand side platforms that help to manage the data. For example, if you look at one page on one of our Sites, we may cause an advertisement to be delivered to you, on our Sites or on other sites, for products referenced on that page or for similar products and services. We and our service providers and partners may also append other data to information collected by these Cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering ads to you.

Please see section F below to learn more about the third parties we use and how to opt-out from the usage of your data by those third-parties.


C. What does BRAGI use Cookies for?

We use Cookies for the following purposes:

– Help us and third parties obtain information about your visits to the Sites;

– Process your orders;

– Analyse your visiting patterns to improve our Sites;

– Deliver advertising, communications, and content from us and third parties, on our Sites and those of third parties, specific to your interests;

– Remember your language and other preferences;

– Provide a safe and secure service for online transactions;

– Measure how many people use our Sites, and how they use them, to keep our Sites running efficiently and to better understand our Sites’ audiences.


D. How long do Cookies stay on my device?

There are two different types of Cookies:

– Session Cookies operate from the time you visit a Site to the end of that particular web browsing session. These Cookies expire and are automatically deleted when you close your internet browser.

– Persistent Cookies stay on your device between browsing sessions – they do not expire when you close your browser. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. We use persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and measure the effectiveness of advertising efforts.


E. Who puts the Cookies on my device?

Cookies may either be placed on your device by BRAGI or in which case they are known as “first party” Cookies or by other parties, so called “third party” Cookies. Please visit our Privacy Policy and section F below to learn more about third parties we use.


F. What Cookies are put on my device?

Type and origin of cookie Information stored Purpose Storage period Opt-out?
Performance Cookie E-mail address This cookie is essential for a user to make a purchase as we send order-related messages to this e-mail address after the order has been placed. This cookie is deleted when you close your browser. No



G. How does BRAGI use online and mobile advertising?

We and third parties, including technology partners, and service providers engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you.

Ads may be delivered to you based on your online or mobile behaviour (on BRAGI Sites and non-BRAGI sites), your search activity, your responses to one of our advertisements or emails, the pages you visit, your general geographic location, or other information. These ads may appear on our Sites or on third party Sites. The technology partners with whom we work to help us conduct interest-based advertising may be members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For Sites directed at persons located in the European Union, we may work with technology partners who are members of the European Digital Advertising Alliance (eDAA). You may also see advertisements for third parties on BRAGI Sites or other sites or properties, based on your visits to, and activities on, BRAGI Sites and other sites.

Cookies may also be used that allow us and third parties to know when you visit our Sites, and to understand how you interact with emails, advertisements, or other content. Through Cookies, aggregate and other information not identifying individual users (such as your operating system, browser version, and the URL you came from, including from emails and advertisements) may be obtained and used to enhance your experience and understand traffic patterns. This technology counts the number of users who visit a particular service from specific banner advertisements outside the BRAGI Site or who clicked on links or graphics included in email newsletters received from BRAGI. It is also used as a tool to compile aggregated statistics about how BRAGI Sites are used, to perform analytics and help us to optimize our Sites, and to help serve you advertising based on your interests, as described in further detail below.


H. What is the Google Analytics Cookie and how is it used?

Our Sites use Google Analytics, a web analysis service provided by Google Inc. ("Google") which is based on Cookie technology. The information generated by the Cookie is usually sent to a Google server in the USA, where it is stored. However, because IP anonymisation is activated on this website, your IP address is first abbreviated by Google within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. You can prevent the cookies from being stored by setting your browser software accordingly. However, please note that you may not then be able to make full use of all the website's functions. Furthermore, you also have the option of preventing transmission of the data created by the cookie, relating to your use of the website (including your IP address) to Google, and its processing by Google. To do this, you need to download and install the browser plug-in available at the following link (


I. How do I manage Cookies?

You can decide whether or not to accept Cookies. One way you can do this is through your Internet browser’s settings. Most Internet browsers allow control of Cookies through the browser settings (Please note that if you use your browser settings to block all Cookies you may not be able to access parts of our Site.). The following Sites provide information on how to adjust the Cookies settings on some popular browsers:

Apple Safari

Google Chrome

Microsoft Internet Explorer

Mozilla Firefox

You can also use a browser plug-in such as Ghostery from Evidon Inc. or the Tracking Protection List from TRUSTe. (A browser plug-in is a piece of software which adds extra capabilities to your browser – for example, to play video or scan for viruses.)


J. Privacy at BRAGI

BRAGI is committed to privacy. For more information about BRAGI's approach to privacy please see our Privacy Policy


K. How to contact us

If you have any questions or other enquiries regarding the App, our products or this Privacy Policy, please feel free to contact us at any time:

Sendlinger Straße 7/Angerblock 2.OG
80331 Munich

phone: +49 (0) 89 215 484 210


L. How do we make changes to this Cookie Policy?

We may update this Cookie Policy from time to time and for any reason. We will notify you of any changes to our Cookie Policy by posting the new Cookie Policy here or, if the changes are material with regard to information collected from you, by posting a prominent notice on or by sending an email to the email address you provided to us prior to the change becoming effective. If required, we may also seek your prior consent. You should consult this Cookie Policy regularly for any changes.




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